Your floor plan will determine layouts for your shelves, displays, and POS systems. As you read these tips, you should consider how you can apply them to your own business to enhance your retail marketing strategy.įloor plans are a core element of any store layout. Choosing the right floor plan, strategic product placement, customer behavior analysis, and POS area optimization will help you apply visual merchandising principles to your store in a way that boosts efficiency and sales. The following four strategies will help you maximize your retail space. On the other hand, specialty retailers like Apple use open floorplans to highlight display fixtures and promote interaction with the product. Wal-Mart, for example, uses a grid system that separates its massive inventory into easy categories. A good floorplan will ensure that customers can easily find the products they need, encourage them to buy more, and create a comfortable shopping experience. One of the best product merchandising ideas to steal is optimizing your store layout.
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